CEO of growth-stage B2B platform focused on marketing attribution

“Karen led a strategic audit of our go-to-market approach, identified key friction points in marketing and sales, and delivered a roadmap with both quick wins and long-term plays to drive sustainable revenue growth. I’m truly amazed by her impact for a short- term engagement.”

Services Provided

Brand & Positioning

  • Company Values & Mission

  • Buyer Personas, UVP, ICP Work

  • Competitive Analysis

Sales Leadership & Enablement

  • Compensation & Incentive Plans

  • Lead Scoring

  • Language & Prioritization Training

Revenue Strategy

  • Freemium v. Free Trial Analysis & Planning

  • PLG & SLG Strategy

  • Pricing Page & Packaging

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Babycito Case Study