CEO of growth-stage B2B platform focused on marketing attribution
“Karen led a strategic audit of our go-to-market approach, identified key friction points in marketing and sales, and delivered a roadmap with both quick wins and long-term plays to drive sustainable revenue growth. I’m truly amazed by her impact for a short- term engagement.”
Services Provided
Brand & Positioning
Company Values & Mission
Buyer Personas, UVP, ICP Work
Competitive Analysis
Sales Leadership & Enablement
Compensation & Incentive Plans
Lead Scoring
Language & Prioritization Training
Revenue Strategy
Freemium v. Free Trial Analysis & Planning
PLG & SLG Strategy
Pricing Page & Packaging