Why “fig”?
Figs are a symbol of transformation, growth, wisdom, and abundance across various cultures worldwide.
Figs are often misunderstood. They look bland on the outside, but inside they are bright, full of seeds, and rich in nutrients and antioxidants. They are also technically an inverted flower (the flowers of fig trees bloom internally and the fruit is formed from these flowers).
At InnoFig, we ensure you are reaping the benefits of your business’s full internal potential. We combine data-informed strategy, experience-informed wisdom, and thoughtful execution to ensure impact.
Founder & Principal
SUMMARY
Karen Gordon is an innovative, entrepreneurial, seasoned business leader with a robust track record in ideating, building, and scaling growth strategies in early to mid-stage companies. She is an expert in rapidly creating data-driven, innovative solutions and establishing sustainable processes that drive growth.
Karen has been described as “the perfect combination of left-brained and right-brained” as she leans both on a deep understanding of the data along with her uniquely creative, out-of-the-box thinking to achieve results regardless of industry, resources, or obstacles. Her insatiable curiosity and dedication to continuous learning enable her to thoroughly understand each company's unique needs. This depth of understanding, combined with extensive experience and well-honed playbooks, ensures each business she works with can expect swift ROI.
KEY SKILLS
Revenue Generation | Cross-Functional Leadership | GTM Strategy | High Performance Team Building
Brand Building | Communication | Creativity | Culture Building | Customer Insights & Interviews | Data-Driven Decision Making | Entrepreneurial Mindset | Executive Direction | Forecasting & Budgeting | Growth | Hiring | Management | Marketing | Mentorship | Playbook Creation | Problem Solving | Product Marketing | Planning & Prioritization | Public Speaking | Relationship Building | Sales | Scaling | Storytelling | Strategy | Systems & Process Building | Value Creation
Get to Know Me
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I've been told, "You have a book recommendation for EVERYTHING!"